Created by Career Development Expert
Richard L. Knowdell, MS, NCC, NCCC, CCMF

During the past 30 years, Dick Knowdell established one of America’s first successful corporate career development programs, instituted an internal employee assistance program, directed a Silicon Valley corporate training and employee development department, established an executive outplacement consulting firm, and served as an executive coach. He is the author of Building a Career Development Program: Nine Steps for Effective Implementation, and coauthor of From Downsizing to Recovery: Strategic Transition Options for Organizations and Individuals. Dick has taught courses at the University of California, San Diego, and San Jose State University. He was appointed by President Clinton to the Board of Examiners of the United States Foreign Service.


The Knowdell™ Career Assessments are universally perceived as non-threatening by individuals at all levels and in a wide range of occupations. This is especially so in working with “test-shy” individuals who have not been very successful in school settings. Instead of seeing the sorting process as “a test that I will probably fail,” they view the assessment as a “game” that is fun rather than threatening.

Almost Effortless

When asked to prioritize values by making lists or ranking existing lists, clients often become bored or disengaged. This sorting process has the opposite effect, actually engaging the client—even a sleepy client on a warm day right after lunch.

High Face Validity

The sorting technique is unlike traditional psychometric instruments in that the client is very aware of the results as he or she engages in the process of sorting the cards. Consequently, the results are never a surprise and clients agree that they accurately describe them.

Career Values

picture of knowdell values card - backside

The Knowdell™ Career Values Card Sort is a simple tool that allows your clients to prioritize their values in as little as five minutes. Fifty-four variables of work satisfaction-such as time freedom, precision work, power, technical competence and public contact-are listed and described. This is an effective tool for job seekers, those fine-tuning their present jobs and career changers at all ages and stages.

If you need a worksheet, please e-mail your request to

Motivated Skills

picture of knowdell skills card - backside

The Knowdell™ Motivated Skills Card Sort is a quick and easy way to identify the areas that are central to personal and career satisfaction and success. Based on experience, feedback and instinct, clients use the cards to assess their proficiency and motivation in 51 transferable skills areas.

If you need a worksheet, please e-mail your request to

Occupational Interests

picture of knowdell interests card - backside

A low-cost technique for quickly identifying and ranking occupational interests. Clarifies the high-appeal jobs and fields; the degree of readiness, skills and knowledge needed; and the competency-building steps for entry or progress within an occupation. The kit includes 110 occupational cards and a manual. The manual includes guidelines for counselors and group facilitators, an overview of interests and their role in career decision making, detailed instructions for the individual user and optional activities for clarifying career-related interests.

If you need a worksheet, please e-mail your request to

Leisure/Retirement Activities

picture of knowdell leisure card - backside

An easy-to-use tool to aid in the transition from formal employment to a meaningful retirement lifestyle. Forty-eight common pastimes-from cultural events to meditation, from entertaining to group leadership-are listed and described. Cards can be used to determine current frequency as well as preferred activity patterns. The manual provides explicit instructions for using the card sort, an overview of the concepts and issues of retiring, summary and worksheets for processing the exercises, and eight supplementary activities for dealing with aging and retirement.

If you need a worksheet, please e-mail your request to

For more information about Knowdell Card Sorts, go to


Ordering Information


To purchase the physical card sorts, contact the distributor nearest you:

For a 10% discount, tell your
distributor you saw it on


United States, Europe

United States, Europe

Rich Feller & Assoc.

United States, Europe

Training Systems Inc.


Career/Life Skills Resources


Austrailian Council for Educational Research

Egypt & MENA

Ahmed Mostafa

Singapore and Asia

Abundanz Enterprize

South Korea



South Africa

Ashraf Jamie
176 Thornton Road


For the online values card sort, the online skills card sort and other online career counseling tools such as career tests and personality tests, please visit: