CPAD Network

Entrepreneurship Workshop for Coaching and Counseling Clients Who Are Considered Self-Employed

Building a Private Career Counseling or Coaching Business for Coaches and Counselors Who Want to Start or Expand their Private Practice

Entrepreneurship Workshop Content
One-Day Workshop

NEW THIS YEAR: One Workshop - Two Areas of Focus

Coaching Clients Who Are Considering Self-Employment

As more and more career clients are considering the option of self-employment, it is important that their counselors and coaches have the tools and knowledge to give the clients accurate and constructive feedback on:
- The advantages and disadvantages of self-employment
- How personality fits with with a variety of entrepreneural roles
- How individuals’ backgrounds compare with the background of successful entrepreneurs
- Where to establish an office by investing little or no money
- Identifying and targeting potential customers
- Developing a market niche and positioning the individual as an expert
- The four levels of marketing and selling services and products
- Spend less money on advertising and how to get free publicity for a business
- How to obtain “passive” income
- Marketing the services of other professionals
- How to “mystery shop” potential competitors
- Setting fees and how to collect them

Building Your Own Private Career Counseling or Coaching Business

In addition to using the points listed above with their clients, these are also critical elements for the career practitioner who is starting or expanding a private career coaching/counseling practice. Consequently, many of the teaching exampels used in the workshop presentation will be consistant with the entrepreneural role of Career Coach. In addition to responding to the questions of the workshop attendees, the instructor will include the following case study presentations: (1) How to save a company money by providing career consulting services that will decrease employee turnover and (2) How to save an
organization money by providing career consulting services that revitalize “stagnated” employees.
The content of this workshop is based on the more than thirty years that the instructor:
Operated and managed a successful private career counseling practice
Founded and managed a multi-office executive outplacement firm
Established a model organizational career development program
Provided career consulting services to dozens of Fortune 500 companies
Served as an executive coach in the Silicon Valley
Developed and marketed four popular career assessment instruments

This program is designed to give attendees an awareness of proven techniques to use with their clients who are considering self-employment or to build and expand their own career counseling/coaching/consulting business.

BRING ANY OF OUR WORKSHOPS TO YOUR SITE
The Career Development Network can bring any of our certification workshops to your organization (or group of organizations) or geographic area. If you are interested, contact Dick Knowdell at rknowdell@mac.com to discuss the logistics of a special “closed” workshop.

Workshop Fee: $250; $225 for JCTC Alumni and $200 when taking adjoining JCTC workshop. The fee includes lunch, refreshment breaks, course materials and the certificate. Workshops begin at 9:00 am and end at 4:30 pm.

Richard L. Knowdell, MS, NCC, NCCC, CCMF is the President of Career Research & Testing, Inc., author of six books, including Building a Career Development Program: Nine Steps for Effective Implementation. Knowdell has taught at the University of California, San Diego and at San Jose State University. In 1995, President Clinton appointed him to the Board of Examiners of the United States Foreign Service. He has developed four popular career assessment instruments that have been translated into nine languages. He is a past president of the California Career Development Association (CACD) and the Silicon Valley Chapter of ACP International. Knowdell established a private career counseling and consulting practice in 1971 and trained and supervised the counseling staff. In the 1980s he founded an Executive Outplacement Firm that provided services for 51 Silicon Valley firms. In the 1990s he served as an executive coach at several Silicon Valley firms. He established one of the first successful Employee Career Development Programs at a national research and development laboratory. He has served as a consultant on employee career development to numerous Fortune 500 organizations and delivered presentations at human resource conferences in Europe, Asia, Australia, New Zealand and North America. He taught courses employee career development to human resource managers at San Jose State University and career assessment techniques to professional career counselors at the University of California-San Diego. Over 500,000 of Knowdell’s career assessment card sort instruments have been sold and are used extensively with adults in university, social service, business, outplacement and private practice settings. He has served as an expert witness on employment issues in family law, personal injury, medical malpractice and wrongful termination cases in California Superior Courts and in Federal Court.

For questions and to register contact:
Richard L. Knowdell, Executive Director
Career Planning & Adult Development Network
P.O. Box 611930
San Jose, CA 95161-1930 USA
Tel: 408-272-3085
FAX: 408-272-8851
e-mail: rknowdell@mac.com